What Is Search Marketing? Beginner's Guide to Marketing through Search

                          

 You typed the text  into that small search box is called   This page is known as a Search Engine Results Page. tixep

Search Marketing is divided into two main categories:

1. PPC

•  Pay-per-click :

Gaining search engine listings via paid tactics.

     2. SEO 

• Search Engine Optimization: 

Gaining search engine listings via unpaid tactics.