The marketing mix in marketing strategy: Product, price, place and promotion

The marketing mix is the set of controllable and marketing tools. It consists of everything that a company can do to influence demand for its product.

Following are the four Ps of marketing and  marketing tools:

• Product
• Price
• Place
• Promotion
• Marketing tools

Marketing strategy:

The marketing strategy combines is designed to meet the company marketing objectives by providing its customers with value.