1. Feature Your Fans in Your Content
2. Send Fans Something They Didn’t Know They Wanted
3. Take Customer Advice
4. Give Customers an Upgrade
5. Be There When Customers Need You
6. Help Customers Do Something They Love
7. Give Customers Something Your Competitors Aren’t
8. Be More Convenient than Anyone Else
9. Solve a Problem for Your Customer
10. Make Quality a Priority
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